Art direction for Boat International Media
Boat International Media is a luxury lifestyle publishing company based in Wimbledon, London. The company publishes superyacht magazines and luxury books, organises high quality events, and provides digital media services and data to owners and professionals in the superyacht industry.
A new design for Boat International's Media Pack. This project started with the development of a range of concepts and the selection of hero images. Once a final concept was selected the design was refined into a landscape booklet format with A4 inserts that could easily be mixed and matched to tailor to the client's requirements. The design was offset printed onto beautiful smooth coated stock and sealed with a matt laminate for durability. A silver foil cover logo and Pantone metallic ink back cover details were applied to give the final product a luxurious finish.
Metallic spot colours are made from Pantone Base inks and can easily be replicated in printing. The Pantone Formula Guide contains seven metallic base inks for Commercial Graphics.
pantone.com
